William Pope

portfolio of work & other stuff

Aerie Pharmaceutical

2020-01-15 william popeproject

BACKGROUND / PROBLEM

The original website used older technology and a design that felt antiquated

unsplash.com

OBJECTIVE

Redesign the entire site using Wordpress

ROLE

UI design and development

ACHIEVEMENTS

  • Choose a suitable Wordpress theme to start building on
  • Create a site layout including customizations to the global header/footer, navigation, and internal pages as needed
  • Implement features, continuing to check that nothing else on the site had broke
  • Make a final check of the sites functionality while adding small changes before handoff

OUTCOME

Upon successful completion of the project, the site saw a 20% increase in traffic driven by the decision to go with an entirely new look and feel. Aerie Pharmaceutical